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UGRs World Survey Full Report

Product #: CS-047


This is the first ever worldwide survey of UGRs®, the “Unwritten Ground Rules” of business. This survey was co-authored by JoAnna Brandi and Australian based Steve Simpson, author of UGRs® - Cracking the Corporate Culture Code. The concept of UGRs, created by Steve Simpson refers to people’s perceptions of “the way we do things around here.” Those perceptions constitute and organization’s culture as they dictate what is acceptable and determine people’s behavior. The results of this fascinating survey open a window into corporate cultures worldwide. You’ll be amazed at some of the responses and will immediately begin to wonder how your culture stacks up against the ones we surveyed. Read carefully – there are some twists and turns here as we uncover the differences in the cultures of small, medium and large companies. Are managers more positive than those who deal with the customers? Are cultures strong enough to support customer focus? Are we paying enough attention to the levels of stress we all know are mounting in companies today? Are companies only paying lip service to the goal of ‘excellence’? This revealing and provocative report will stimulate your thinking and encourage you to take a long look at your own culture and see how it stacks up.

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